Why we build on ChatGPT: The platform decision that powers your success

The choice that shapes tomorrow

Claude has scale, Gemini has Google, and Copilot has Office. But when businesses weigh the features that truly transform work, ChatGPT stands apart. For leaders drowning in admin, juggling fragmented tools, and under pressure to deliver more with less, the choice of AI platform isn’t just technical—it’s strategic. It defines how every department will work tomorrow.

The competitive landscape

Over the past year, businesses have had to evaluate a crowded AI marketplace. Each major player brings something to the table:

• Claude excels at long-form analysis with a vast context window.
• Gemini integrates seamlessly with Google Workspace, supporting multilingual collaboration.
• Copilot delivers deep alignment with Microsoft Office tools.

But none match ChatGPT’s combination of breadth, usability, and adaptability:

• Custom GPTs and Projects: Instead of simple chatbots, ChatGPT enables full applications and persistent project related memory. Teams can build assistants that grow smarter over weeks, not reset every conversation.
• Canvas and @Mentions: Work doesn’t just happen in chat. Canvas creates a collaborative space for documents, ideas, and code, while @mentions enable instant no-code workflows that make AI a true team member.
• Code Interpreter and universal file handling: Upload a spreadsheet, PDF, or image, and get live analysis, reports, or visualisations. Data work that once took hours now happens in minutes.
• Enterprise security and connectors: ChatGPT integrates across your tech stack, including SharePoint, Slack, and Gmail, while ensuring no business data trains the model. Security and compliance are built in.
• Deep research (coming soon): Comprehensive, multi-source research with full citations will change how organisations gather intelligence, like having a research team on demand.
• Simple user management: Adding or removing users and setting permissions is easy, without the need for complex IT support.

For businesses facing rising admin costs, tool fatigue, and pressure to innovate, ChatGPT delivers a platform that scales across departments and evolves faster than their needs.

The advantage of speed

This isn’t just about features. It’s about velocity. ChatGPT is releasing capabilities like Canvas, Projects, and Operators months ahead of rivals. For businesses, that means staying on the curve of innovation instead of lagging behind. In practical terms, it is the difference between patching together yesterday’s tools and building tomorrow’s workflows today. The gap between ChatGPT and alternatives isn’t closing—it’s widening.

A strategic partnership

At gecco, we chose ChatGPT because it offers more than functionality. It offers adaptability, security, and innovation at a pace businesses can trust. By building more than 100 assistants on ChatGPT, we ensure companies can access tools tailored to marketing, HR, finance, operations, and more—without steep learning curves or costly deployments. Our assistants don’t just automate tasks; they help reshape workflows, connect systems, and free up time for strategy and growth.

Taking the next step

The platform decision is already made by the leaders who want to stay ahead. ChatGPT has proven it is the engine for the future of work, and gecco is here to bring that future into your business today. Explore how our assistants can simplify your workflows, empower your teams, and deliver measurable ROI from day one.