Making AI work for real businesses, real people
At gecco, we believe everyone should be able to use and benefit from artificial intelligence. That's why we've spent years perfecting solutions that makes AI as easy to use as email – practical, personal, and powerful enough to transform how your business works.
Our story begins with a simple observation
Whilst AI promises to transform the way that we all work, most businesses are being left behind. Often believing that AI is either too complex, too generic, or too expensive.
We saw brilliant people drowning in repetitive tasks, talented professionals spending hours on admin instead of strategy, and leaders knowing AI could help but not knowing where to start
The core ideas that bring us together
A world where all businesses can benefit from AI - without technical expertise or deep pockets.
AI can empower your team, not replace them. The race is on to upskill teams so they can take advantage of the opportunity.
Real-world tools delivering immediate value - no complexity, no jargon, just simplicity and results.
We build partnerships that deliver real impact. Partnering with us is the start of a relationship, not the end of transaction.
AI evolves quickly. We keep pace so you can stay ahead. We handle the complexity, whilst you focus on what matters most.
Meet the team
Adam co‑founded gecco after running the Fire Industry Association, the UK’s largest fire protection trade association. He ensures our products reflect the needs of real businesses and keeps the team focused on meaningful work.
Leo Miranda leads product and platform so customer problems become stable systems. He combines technical and financial expertise to build our platform and lead gecco’s product direction.
Lawrence steers AI direction, pressure-testing models and product choices. He works on Gemini at Google DeepMind, after earlier video-generation research at Meta.
Harry looks after finance so spend, runway, and cash flow stay crystal clear. He builds simple models that the team can actually use.
Aimen moved from government advisory work into marketing, blending data‑driven analysis with creative instinct. He guides our go‑to‑market plans using insights from building brands across industries.
Greg tunes go-to-market so interest turns into revenue. He brings proven playbooks from Darktrace to help our sales team explain and deliver the value of gecco’s AI solutions.
Ian brings top-level direction that cuts noise and focuses effort where it counts. That judgement comes from leading the Fire Industry Association since 2015.
Tom advises on strategy and culture so teams can move fast and stay aligned. He honed this building Allsaved and supporting founder-led businesses.
Harry leans on his breadth of experiences across industries to drive our marketing efforts, using collaborative methods to connect with customers
Sarah brings her creative energy into our design and branding, making sure every AI solution feels human and authentic.
James leverages his analytical mind to create custom automations that make complex processes faster and more reliable for our clients.
Alisha Dad builds automations that shave minutes off repeated tasks across your tools. She brings a high-performance mindset from Mercedes F1.
Timeline and history
Trusted by growing UK businesses
Our solutions are trusted across sectors - membership organisations, professional bodies, SMEs, and more.
"The agent took the grunt work out of meetings without ever losing the personal touch. I used to spend hours writing follow‑ups — now I get them at the time of the meeting, accurate and on point. Having my first drafts in my own inbox helped me trust the system; once I saw how well it performed, full automation was a no‑brainer.”
“gecco moved us from experimentation to everyday use in days. The assistants save us hours on admin, make research faster and mean our evidence is always grounded in our documents.”
"The real value isn’t just time saved. It’s having complete, consistent data every week without fail. We can spot industry trends faster and provide better intelligence to our clients."
"We implemented gecco's AI Assistants across our team. Proposal writing is 60% faster, project updates are automated, and our developers spend time coding, not documenting. Exactly what we needed."
