Sarah Muwanga Art

Executive summary

Sarah Muwanga Art partnered with gecco to automate post‑exhibition lead capture, follow‑up and order communications. Instead of building a bespoke platform, gecco connected Sarah’s existing website and sales processes to a secure automation programme and layered AI‑powered workflows on top. The result was immediate: Sarah reclaimed over fifteen hours a week, increased time available for commissions by forty per cent and saw a thirty‑five per cent uplift in sales after exhibitions.

Introduction

Sarah Muwanga is an independent visual artist whose work finds buyers through gallery shows, pop‑ups and her website. As interest from exhibitions grew, so did the administrative burden: responding to enquiries, managing orders and updating customers about shipment status was eating into studio time. Sarah asked gecco to find a way to convert exhibition interest into reliable sales and delighted customers without changing how she ran her business.

The challenge

The problem was not a lack of demand but the friction that followed each show. Enquiries arrived through multiple channels and needed timely, personal replies. Orders required confirmations and shipping updates, and any delay risked losing momentum with potential buyers. Importantly, Sarah wanted automation to feel authentic — the tone of messages needed to match her brand so customers still felt a human connection. The brief to gecco was simple: keep what works, connect what exists, and automate the repetitive parts.

Strategic goals

From the outset, the work focused on three practical goals. First, ensure every exhibition enquiry received a prompt, personalised response. Second, remove repetitive post‑sale tasks such as confirmations and dispatch notifications. Third, free studio time so Sarah could accept more commissions. These aims set a tight timetable for delivery and a clear measure of success.

Solution and approach

gecco’s approach was intentionally pragmatic. Rather than replace Sarah’s systems, we connected into them. We indexed core message templates and linked the website’s sales form to a secure automation platform. This allowed incoming leads to be captured, categorised and entered into a lightweight CRM workflow.

AI was used sparingly and for a clear purpose: to draft personalised follow‑ups and to tailor messages to the context of each enquiry. Every drafted message was grounded in Sarah’s existing templates and reviewed by her before being used in automation, ensuring the tone remained authentic.

The automation handled the entire post‑exhibition flow: a captured lead received a thank‑you and a context‑appropriate follow‑up sequence; confirmed orders triggered immediate confirmation emails and subsequent dispatch and delivery notifications. The system was tested end‑to‑end with Sarah to refine timing and phrasing, and an admin playbook was provided so she could tweak messages or cadence as needed.

Implementation took one week and required minimal ongoing maintenance. With the workflows running, Sarah retained editorial control while the automation took care of repetitive tasks.

Outcomes

Within a month the benefits were clear. Sarah reported reclaiming more than fifteen hours a week previously spent on administrative tasks. With that time she accepted more commissions and increased her studio output by around forty per cent. The improved follow‑up process also helped convert interest into sales more reliably, producing a thirty‑five per cent uplift in sales after exhibitions.

Customers received faster confirmations and clearer shipping updates, which reduced post‑sale enquiries and improved satisfaction. Because the automated messages were reviewed and adjusted to fit Sarah’s voice, communications felt personal rather than robotic — preserving the relationship between artist and buyer.

Why this worked

The success came from three practical choices: connecting rather than replacing systems, using AI to augment human tone rather than replace it, and prioritising quick, testable wins. By focusing on the everyday tasks that took the most time, gecco delivered value fast and made the automation simple for Sarah to manage herself.

Start your journey

If administrative tasks are taking time from your work, gecco can connect your existing systems and apply AI‑driven automation to maintain your voice while scaling sales.